Soccer Toronto
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Soccer Toronto has been running Toronto's amateur soccer community since 2008, growing to 10,000+ players and 2,500+ games hosted. But their digital infrastructure hadn't kept pace systems over a decade old meant the organization was managing registration, scheduling, and communications through fragmented tools and manual processes. We conducted a full audit to identify where time was being lost and where players were dropping off, then built a roadmap and delivered the tools to modernize their operations without disrupting the leagues running on top of them.
Website Redesign
The existing site was showing its age outdated visuals, a poor mobile experience, and a registration flow that required too many steps. We redesigned with a focus on clarity and conversion: surfacing the most important actions (finding a game, signing up, contacting the team) immediately, and working cleanly on mobile where most of their players are browsing.
Software Consulting
Before writing a line of code, we mapped Soccer Toronto's full operational picture how players register, how games get scheduled, how referees get assigned, how payments get collected. The audit surfaced redundant tools, manual steps ripe for automation, and critical gaps in how data moved through the organization.
Back Office Creation
Soccer Toronto had no centralized place to manage their operations. We built a back office layer that brought game scheduling, player management, and referee assignments into one place giving the team visibility and control over their programs that they simply didn't have before.
Data Collection & Analytics
With 10,000+ players and 2,500+ games, Soccer Toronto was sitting on valuable data they couldn't access or act on. We implemented tracking across registration flows and game activity, giving the team dashboards to understand where players come from, which leagues retain best, and where drop-off happens.